What is the ‘Fifty Shades’ effect? Beauty trends break taboo

Dakota Johnson looked happy when I told her that every day my doorman delivered me a new designer dildo.

“I’m on a lot of lists of sexually active press,” I said with a shrug.

She smiled warmly as I explained how most of my mom’s friends dream about sleeping with everyone. And she nodded encouragingly as I rejoiced that a newly discovered lube could truly revive my dead and buried slut face.

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Since I’m a sex columnist, it’s not a big deal to talk about X-rated topics with celebrities. I recently published a book called This may be too personal: And other intimate storiesin which I openly share everything from having an abortion to imagining my fertility doctor and I are starring together in a cult porn.

However, the sexy conversation with Dakota Johnson felt more intimate. We were at a candlelit dinner party to celebrate the partnership between Maudea sexual health brand (of which Johnson is an investor and co-creative director), and Sephora. But beyond that, and perhaps most importantly, Johnson is our on-screen Anastasia Steele, an experience she recently described as “difficult. “

It’s been 10 years since porn culture shock, hypnosis was born Fifty shades of gray, the company that is reported to be a billion-dollar book-to-movie business that has brought collective pleasure is known around the world. While first Fifty shades of color Erika Mitchell’s book (aka EL James) is hardly the first to focus on gender in mainstream popular culture (e.g., Sex and the city, and its films, were successful), many have started. Some laughed at it. The kink community sees a lot of problematic content. And others, like me, are too presumptuous to notice any of that. Whatever the point of view, no one can deny that Fifty shades of color helped usher in not only sequels, but also legal sexual awakening in America. It makes people want to read, speak, read…and spend.

Alexandra Fine, co-founder and CEO of the popular sexual wellness brand Dame’s productscan attest Fifty shades of color effect. Dame launches her first product, a vibrator, just before the movie was released. “The impact it has on sex toy sales is huge. It stimulates the feminine chakra… our culture in general seems to be more stimulated and excited. ” BeforeFifty shades of color, Fine remembers that when an investor considered the concept of Dame, his response was, “Is this a joke?” Now, Fine says, “I have Nordstrom. By Bloomingdale’s. Sephora. Today I want to say to that guy ‘Is making money a joke?’ “

Robinne Lee, writer of the novel sexy and clear, 2017 Ideas about you, about a connoisseur of old women with a passionate love for Harry Styles, is a first-time author. “It most likely affects my success in a positive way. Fan Fifty became my fan. Because of that book, I said, ‘Okay, publishers and readers won’t be afraid of the material in my book now… thank you, Erika!’ Incidentally, Lee – who is also an actress – ended up with small roles in seasons two and three. Fifty shades of color film.

As someone who has read Judy Blume’s Forever about a hundred times (when my partner suggested the name Ralph to our son, I could only think of one thing), I was clearly intrigued by Fifty shades of color phenomena. But don’t like Forever, these are books and movies that are not intended for shrewd teenagers, but for respectable adults, allowing society to enjoy. Megwyn White, education director of Satisfied peoplea sex toy brand that has panty vibrator is a best seller today. “We now have access to resources we didn’t even have 10 years ago to discuss sex freely.”

Jennifer MacGregor, MD, an on-demand dermatologist in New York City, even discovered a measurable change in her patients: They began to open up about their sex lives, wanting have more enjoyable sex and ask for help with a variety of concerns and desires. “I will listen to people all day long and I know we have the technology to help. It just hit me – why not handle them? Seriously, why not? MacGregor has since offered treatments that combine non-surgical vaginal rejuvenation and sexual improvement with lasers, injections, and tightening devices.

“Women’s pleasure is just now starting to get the attention it deserves,” said Lucy Litwack, owner and chief executive officer of the pioneering company. Coco de Mer, whose London store was actually EL James’ inspiration for Christian Gray’s Red Room. “However, I think a new revolution is underway.” Kiki Koroshetz, vice president of content at Goop, agree. Goop now sells one compact clitoris vibratorone double-sided wandand a daily supplement called DTF (Yes!). Koroshetz said the company’s goals include “making people safe and able to have autonomy over their sex lives and feel pleasure in their bodies. And we’d love to be able to bring Gwyneth to a vibrator morning show. ” But even in today’s world, mainstream morning shows can hardly say the word ‘vibrator’ goes on air! And as the culture becomes more and more sexually active, we’re seeing it too! a seemingly related backlash in the courts and legislatures, including the Roe v. Wade.

However, we have come a long way. In today’s doorman delivery alone, I received one intimacy from Press Pause, with the image purportedly reading, “Your inner sex goddess beckons” (she does!); a leftover panty called Loan, creating a layer between your partner’s mouth and nose and your vulva and anus during oral sex and oral sex (whoa!); and an iconic jewelry designer’s pointy collar Alexis Bittarwith a note that read: “People like to show they’re naughty.”

As I sprint back to my apartment to excitedly unpack all my things, I wish I could say that the first person I want to play with is my beloved boyfriend, Sam. But the truth is, the only person that comes to mind is the divine Dakota Johnson.

This article appears in the September 2022 issue of ELLE.

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