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What to Expect for Amazon Prime Video’s Exclusive Thursday Night Football • TechCrunch


This year marks the beginning of Amazon 11-year multi-billion dollar contract with the National Football League, making Prime Video the first streamer with an exclusive to the NFL bundle. Previously, Amazon share games with Fox and the NFL Network. Tonight, September 15, 2022, is Prime Video’s first exclusive Thursday Night Football game, and Amazon is doing its best to give subscribers a season to remember.

From new segments and experiences to X-Ray technology and dedicated fan shops, plus other features and perks, here’s everything you need to know about Thursday Night Football (TNF) on Prime Video.

How to watch Thursday Night Football on Prime Video

The Kansas City captain will take on the Los Angeles Chargers at 8:15 p.m. EST tonight. Subscribers can watch the match through the Prime Video app or web browser.

If you haven’t subscribed to Prime Video, there’s a 30-day free trial, so you can watch up to 4 TNF games for free.

Prime Video is streaming 15 games and will feature 29 NFL teams.

For the live action game, subscribers will receive match-by-match commentary from broadcaster Al Michaels. ESPN analyst Kirk Herbstreit.

Pregnancy, halftime and post-game news will feature analysts and former NFL players, Ryan Fitzpatrick, Richard Sherman and Tony Gonzalez. Meanwhile, sports presenter Charissa Thompson is the official host of “TNF”.

Prime Video is offering an alternative broadcast game hosted by Dude Perfect, a popular prank comedy group. Hannah Storm and Andrea Kremer, the all-female broadcast team, will continue to broadcast TNF games for Prime Video.

The streaming service also recorded a new Thursday Night Football theme song to further enhance the event. Amazon claims Pinar Toprak was the first woman to compose original music for an NFL media pack.

Thursday night football fixtures 2022 on Prime Video

Game coverage begins at 7 p.m. EST, and the live game begins at 8:15 p.m. EST.

  • Week 2 (September 15): Los Angeles Chargers at Kansas City Chiefs
  • Week 3 (September 22): Pittsburgh Steelers at Cleveland Browns
  • Week 4 (September 29): Miami Dolphins at Cincinnati Bengals
  • Week 5 (October 6): Indianapolis Colts at Denver Broncos
  • Week 6 (October 13): Washington’s commanders at the Chicago Bears
  • Week 7 (October 20): New Orleans Saints at the Arizona Cardinals
  • Week 8 (October 27): Baltimore Raven at Tampa Bay Buccaneers
  • Week 9 (November 3): Philadelphia Eagles at Houston Texans
  • Week 10 (November 10): Atlanta Falcons at Carolina Panthers
  • Week 11 (November 17): Tennessee Titans at Green Bay Packers
  • Week 13 (December 1): Buffalo Bills at New England Patriots
  • Week 14 (December 8): Las Vegas Raiders at Los Angeles Rams
  • Week 15 (December 15): San Francisco 49ers at the Seattle Seahawks
  • Week 16 (December 22): Jacksonville Jaguars at New York Jets
  • Week 17 (December 29): Dallas Cowboys at Tennessee Titans

We’re technically in Week 2, which is the first week – aka the warm-up match – of its debut on NBC. NBC also has the rights to broadcast Thanksgiving night, on November 24.

It’s important to note that there will be no Thursday night games during Week 18, January 5, 2023, as games are only scheduled for the weekend.

Special Features and Perks

To promote NFL games, Amazon Fire TV and Alexa are bringing New features for NFL fans. For example, the ability to voice with Alexa and X ray on Fire TV gives fans real-time access to live stats and data.

Football fans can say, “Alexa, open X-Ray” to find game stats. The X-Ray feature provides information about the content, such as quizzes and background information. While it used to be just available with TV remote controlViewers can now use the Alexa voice assistant to find out all they want to know about Thursday Night Football.

Fans might ask “Alexa, play Thursday Night Football” or “Alexa, how many tackles?” The voice assistant will answer you without interrupting the game.

You can also ask Alexa to follow your favorite team, a feature that was previously only available to League Baseball teams.

Thursday night football can be recorded so fans never miss a game. User can switch to the new one dedicated sports tab to find the game and select the record button.

Football fans can also say to Alexa, “add Thursday Night Football to my watchlist” and all of the season’s games will be added and automatically recorded. Once recorded, the game can be replayed until 2023.

The main members are also receiving trading and VIP experience throughout the season.

More than 150 members who added TNF to their Main Watchlist were given the chance to win reserved seats and meet and greet with retired players. Similarly, more than 250 Prime members have been invited to an interactive viewing party in Los Angeles that will feature an oversized LED display enabled with X-Ray and NFL Next Generation Stats Powered by Amazon Web Services (AWS), as well as commentary from former NFL players.

Additionally, Amazon is offering a dedicated fan store page with TNF-related products, NFL-branded merchandise, and of course, Amazon gear. Prime members will get exclusive deals on items like replica jerseys, licensed clothing and hats, home entertainment and more.

Partnerships and Sponsors

Last month, Amazon attacked three-year contract with Nielsen includes streaming service and Thursday Night Football in Nielsen’s National Television measurement service.

Amazon Prime Video and DirecTV’s new partnership allows business owners to stream Thursday Night Football on more than 300,000 sports bars, restaurants, retail stores, hotel lobbies, casinos, sportsbooks and other locations across the United States.

DraftKings is Amazon’s new exclusive pregnancy odds provider for Thursday Night Football.

There’s a lot at stake for Amazon, the streaming and tech giant with over 200 million paying members worldwide. Tonight’s Thursday Night Football debut will be a historic event like great sports rights packages move from traditional TV to the streaming arena.

Of course, people will also fold their arms in the hope that the Prime Video app isn’t buggy. Last weekend, DirecTV’s NFL Sunday Ticket Websites and apps down, along with Sling TV, YouTube TV and NFL + streaming service.



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