Pay attention to Willow Smith’s Instagram; you’ll find she has a penchant for ethereal, mystical themes. Goddess tributes are scattered throughout her Instagram page, she has a cosmic tattoo on her biceps and most recently, she joins the Mugler family in 2021 as the face of the goddess. The brand’s iconic Alien Goddess perfume.
Returning for round two, Willow serves as the face of the next version of Alien Goddess Intense, continuing the story of divine femininity through a new concoction of heavenly notes.
Willow describes himself as an “acquired hobby” but admits that Alien Goddess Intense is anything but that. “I think before that it was a pretty light and pretty scent,” she said on Zoom.
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Just as specific scents can represent memories and places, Willow says that Alien Goddess Intense conjures up images of nature for her. Singers are drawn to earthy and floral notes. “I love its floral vibe. It just gives me a magical garden feeling.” The enchanting garden she describes is shaped by the heart of jasmine grandiflorum and jasmine tea. As the perfume settles, an explosion of coconut and bergamot brings a bit of vibrancy before warm musk notes of vanilla, benzoin and cashmere seal the deal.
Up front, Willow talks about continuing the story of the Alien Goddess Intense, her burgeoning definition of femininity and staying optimistic all the way.
As someone who is always interested in otherworldly topics, what do aliens mean to you?
For me, Alien means getting out of this world, out of the box of what society has told you is reality. I think alien means transcendent, different and unique.
What do you do about the word goddess?
The goddess, for me, is the pinnacle of everything. The goddess is the embodiment of mother nature, the universe and everything we know and love. When I think of a goddess, my mother is one of them. I think of women as goddesses, not in how they look, but in their world, how they make me feel, and just how they serve the world.
Is she your perfumer?
When I was a child, my mother was always fascinated with oils, candles, etc. So she has a love for me for scents. She just has a bunch of different essential oils and always mixes them up and does a bunch of different amazing things.
Since you are the face of this new version of the Alien Goddess, how do these notes strike you differently than the first?
I like strong scents but also very feminine. I think Alien Goddess in general is just redefining femininity and the kind of light that shines on the goddess goddess. And I believe Mugler is always finding new and inspiring ways to do it.
Both fragrances revolve around “mystical femininity”. How does the scent enhance your femininity?
I think when you take on a scent that you identify with and connect with, it makes you feel more confident. In every way, you are embodying the energy you want to represent. You’ve got the clothes that represent how you want to be seen, and then you have your makeup and your scent. And I think this scent is a beautiful cherry above all. When I wear it, I feel like a woman connected to the earth, connected to living things, and I am in that magical garden. It took me right there.
At 21, how has your definition of femininity evolved as you got older?
Femininity grows for me by understanding that femininity is more than just one thing. There are so many different types of women and so many different ways for them to find their freedom, and all of those different ways are beautiful and considered divinely feminine in my book.
With your tour underway, which city would you say has the most encapsulated Alien Goddess Intense?
Wonderful. I think of Singapore because there is so much beautiful architecture and nature put into the buildings and the magical gardens.
Which of your songs will be the soundtrack for this scent?
Most likely “Like a Bird”.
Your last album titled, Lately, I feel everything. What are you feeling these days?
I’m just trying to stay positive and do the best I can. The most exciting part about this chapter in my life is that every day I have the opportunity to choose a higher way of thinking and bravery. I am choosing to reach higher and bring myself to a state of increased acceptance and compassion. Life constantly challenges me and constantly gives me opportunities. I wouldn’t call it a test. I mean the opportunity to achieve a better version of yourself.
What is your summer skincare secret or summer beauty secret?
My summer beauty secret is to drink lots of water. Just drink lots of water — drink a gallon a day. I did it for two or three weeks, and it was fire.
That’s a lot of peeing, though.
I know how to pee a lot. But it’s very, very good for you.
Nerisha is the beauty trade editor at ELLE.com, covering all things beauty (fashion and music). She has a penchant for nude sneakers and lip gloss, and spends way too much time revisiting ’90s sitcoms.