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With $3M new funding, Egyptian startup OneOrder sets out on growth drive • TechCrunch


One order, an Egyptian provider of supply chain solutions for restaurants, has raised a $3 million seed funding led by Nclude with participation from A15 and Delivery Hero Ventures. The latest funding brings the startup’s total raised to $10.5
million USD, including 6.5 million USD of working capital from financial institutions.

Launched in March of this year, OneOrder makes it possible for restaurants to order food through its online platform, solving the challenges of fragmented supply chains that lead to erratic prices, waste, quality issues and storage costs.

By using its platform, restaurants no longer have to deal with dozens of suppliers and can only order what they need, deliver the next day, avoiding waste and eliminating the need for food. storehouse. The platform also ensures operational efficiency and helps restaurants save money by leveraging OneOrder’s economies of scale.

The startup plans to use the funding to scale its operations in Egypt, including increasing warehouse space and exploring growth opportunities in the Gulf Cooperation Council region ( GCC) and Africa.

“We are exploring Saudi Arabia and expanding south into our continent. I think Africa has a lot of markets that feel the same way as Egypt,” said OneOrder co-founder and CEO. Tamer Amer, co-founder of OneOrder with Karim Maurice (CTO), is also the founder of Cube, an online restaurant reservation service.

“The solution we are providing shows that the industry is ready for technology solutions…[and] We are working on an operating system that is more important for restaurants than just a supply chain and inventory management system, but an entire cycle that will make their operations automated using use artificial intelligence and machine learning to drive the supply chain,” says Amer, the restaurant owner for more than two decades, initially in the US before settling in Egypt since 2008.

Amer, told TechCrunch that the sourcing challenges he faced running two restaurants in Egypt — Fuego, a sushi bar, and Longhord Texas Barbeque — inspired the launch of OneOrder, to serving a total of 400,000 restaurants nationwide.

“I have always taken the supply chain in the US for granted; We will order and receive supplies every time. We don’t have to worry about shortages or price changes. I realized that Egypt is very underserved and the industry is actually doing a lot of things that we shouldn’t be doing,” he said.

“…restaurants shouldn’t have full-time jobs overseeing the supply chain and purchasing products because that takes away from their focus on their core business, which is serving customers. So that’s where the idea really started,” he said.

OneOrder plans, through its partners and backed by its rich data, to begin expanding its working capital financing options for restaurants as a way to help them scale their operations.

Basil Moftah, managing partner at Nclude, said: “The product-market fit of the OneOrder solution is impressive, coupled with the positive impact it has had on all chain stakeholders. value. Through the use of alternative technology and data, OneOrder’s integrated finance will help underserved customers who are unable to secure traditional financing. This is completely in line with our investment philosophy and we are excited to begin this journey with the team.”

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