Did you like last year’s Crypto Super Bowl? If so, I have some bad news for you. Not as bad as if you get a portion of your salary in cryptocurrency FTX last year, but still a blow to those already invested in the industry’s success. There will be no crypto ads during the Super Bowl on Sunday. However, in its place there will be more alcohol.
Ah yes, the more traditional way to send your money across the river to nowhere.
FTX had one of these four cryptocurrency ads during last year’s Super Bowl. The FTX version features the perfect celebrity spokesperson — Larry David. Who could be less confident and more dismissive of an alternative form of anything?
I hope Larry gets paid all in cash, because that company no longer exists. The company filed for bankruptcy, lost the Miami Heat’s home naming rights deal, its founder – Samuel Bankman-Fried – pleaded not guilty to eight counts of fraud and conspiracyand the company is currently Threaten to sue politicians if they don’t return Bankman-Fried campaign donations.
According to the Associated Press’ Mae Anderson, there are a few transactions for cryptocurrency the ad was nearing completion, but nothing progressed after the FTX issues hit the news stream.
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For the adrenaline junkies out there, fret not. There will likely be a new Caesar’s commercial with JB Smoove and the Manning family as well as advertisements for other sportsbooks. You all will most certainly be represented on Super Bowl Sunday.
Who is making the big ad buys this year?
For the people out there whose vice is liquid, the NFL and Fox very much have you all in mind this year. Per the AP, while Bud Light will get the most airtime of any alcohol company, the official beer of the NFL will not be the only adult beverage advertised. Remy Martin, Heineken, Diageo, and Molson Coors have also purchased ad time.
Because after the fall of FTX we should all be worried about damaging our long-term financial health in such a volatile industry. That money is in a much better place at your local grocery store, Rite Aid, 7-Eleven, liquor store, beverage depot, bar, nightclub, or anywhere alcohol is sold.
Why be stressed while losing large sums of money. Instead, slowly, but happily, fork it over $15 at a time with the only chance of seeing a return on your investment by consuming too much. Then you can see the product that you just invested in leaving your mouth along with your dinner.
As good of a pitchman as Larry David was, he couldn’t save FTX, and as a result, the 2023 Super Bowl may be the first and last “Crypto Bowl.” Oh well, maybe Budweiser will bring back the frogs.
